Privacy Policy

We collect personal information through several channels. You may provide information directly when you place an order, create or use an account, subscribe to communications, complete a form, request a return, submit a review, participate in a promotion, or communicate with customer support.

We may collect information automatically when you use the website. This can include browser and device information, approximate location derived from an Internet Protocol address, page activity, cart activity, session information, and data collected through cookies or similar technologies.

• Directly from you: information entered into forms, checkout pages, account tools, or messages.
• Automatically: technical and interaction information created when you browse or use store features.
• From service providers: transaction, delivery, analytics, fraud prevention, and marketing information.
• From business partners: information connected with integrations, promotions, or referral activities.

We may use personal information to provide, operate, maintain, protect, and improve Flowella. The specific use depends on the information involved, the context in which it was collected, and the services you request.

• Order fulfillment: processing purchases, confirming transactions, arranging delivery, and managing returns or exchanges.
• Customer service: responding to questions, providing product guidance, resolving issues, and maintaining support records.
• Store operations: maintaining accounts, carts, preferences, site functionality, and customer-facing features.
• Security: detecting suspicious activity, preventing fraud, protecting accounts, and enforcing store terms.
• Communication: sending order updates, service notices, policy messages, and promotional communications where permitted.
• Improvement: understanding store performance, product interest, customer journeys, technical issues, and service quality.
• Legal and compliance purposes: meeting obligations, maintaining records, responding to lawful requests, and protecting legal rights.

Cookies and similar technologies help websites remember information, support essential functions, understand performance, maintain carts, recognize returning browsers, measure interactions, and support relevant communications or advertising.

Some technologies are necessary for store operation and security. Others may support analytics, preference management, personalization, or marketing. Available controls may include browser settings, device settings, cookie preference tools, or opt-out mechanisms provided by participating services.

• Essential technologies: support checkout, security, account access, navigation, and core store functions.
• Preference technologies: remember selections, settings, language, or browsing choices.
• Analytics technologies: help us understand traffic, engagement, performance, and technical issues.
• Advertising technologies: may help measure campaigns or provide more relevant promotional experiences.

Blocking some technologies may affect website functionality, checkout features, saved preferences, or the availability of certain services.

We may disclose personal information to third parties when reasonably necessary to operate the store, provide requested services, complete transactions, protect Flowella, comply with legal obligations, or support business operations.

• Commerce and hosting providers: businesses that support website infrastructure, checkout, account features, and store functionality.
• Payment providers: businesses that authorize, process, secure, or administer transactions.
• Fulfillment and delivery providers: businesses that prepare, transport, track, and deliver orders.
• Technology providers: analytics, communications, customer support, security, fraud prevention, and operational services.
• Professional advisers: legal, accounting, insurance, compliance, or consulting providers where appropriate.
• Authorities or legal parties: recipients involved in lawful requests, disputes, investigations, or protection of rights.
• Business transaction parties: participants in a financing, restructuring, merger, acquisition, sale, or transfer involving the business.

Service providers may process information on our behalf or under their own privacy terms, depending on the service and the relationship involved.

We may use analytics and advertising services to understand how visitors discover Flowella, measure campaign performance, evaluate product interest, improve website navigation, and present communications that may be more relevant to a visitor's interests.

These services may use cookies, pixels, tags, software development kits, or similar technologies to collect information about interactions over time. Depending on the applicable law and the technologies used, some activity may be treated as targeted advertising, cross-context behavioral advertising, sharing, or a sale of personal information.

We retain personal information for periods reasonably necessary to fulfill the purposes described in this policy. Retention may depend on the type of information, whether an account remains active, the status of a transaction, customer service needs, recordkeeping requirements, dispute considerations, security needs, and applicable legal obligations.

Some information may be retained after a transaction or account relationship ends when needed for tax, accounting, fraud prevention, warranty, return, compliance, legal defense, or other legitimate operational purposes. When information is no longer reasonably required, we may delete, de-identify, aggregate, or securely dispose of it.

Flowella uses administrative, organizational, and technical measures intended to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction. These measures may include access controls, service provider safeguards, transaction security, account protections, monitoring, and operational procedures.

No online service, storage system, transmission method, or security measure can guarantee absolute security. Customers should use strong passwords where account features are available, avoid sharing credentials, and contact us if they believe an account or transaction may have been compromised.

Flowella's services are intended for a general audience and are not directed to children under the age at which parental consent is required by applicable law. We do not knowingly seek to collect personal information from children for independent use of the store.

If a parent or guardian believes that a child has provided personal information without appropriate authorization, a privacy request may be submitted so that we can review the circumstances and take appropriate action.

Flowella is based in the United States. If you access the store from another country, personal information may be processed in the United States or in other countries where our service providers operate.

Privacy and data protection laws may differ between jurisdictions. Where required, we or our providers may use contractual, organizational, technical, or other recognized safeguards intended to support lawful international processing.

We may update this Privacy Policy to reflect changes in store practices, technology, services, legal requirements, service providers, or business operations. When we revise the policy, we may update the effective date and provide additional notice when appropriate.

We encourage visitors to review this page periodically. Continued use of the services after an updated policy becomes effective may be subject to the revised policy, except where additional consent or notice is required by law.